Auctions aren’t a one-size-fits-all solution. When the right property meets the right market, they’re powerful. But when either is mismatched, auctions can be anticlimactic and disappointing, hurting your chances of a sale in the long run.

When auctions work:

• There’s strong buyer demand in your price segment,

• The property has broad appeal or unique desirability,

• There are multiple buyers ready to compete,

• The campaign is well-strategised and tightly run.

In competitive segments like entry-level homes and downsizer-friendly villas, we’re seeing excellent outcomes. Recently, we sold a one-bedroom apartment well above the median at auction due to a sharp campaign and the right conditions.

When auctions underperform:

• The property is homogenous and similar to too many other listings,

• Buyer confidence is low (e.g., interest rate uncertainty)

• Overpricing or poor presentation limits interest.

Our approach? We assess every property individually. Some need the urgency and competition of an auction; others perform better via private sale with pre-qualified buyers. It’s not about the method – it’s about matching the method to the market.

Thinking of selling? Let’s assess your strategy first.