If you think most apartments in Melbourne aren’t selling, you’re not wrong. But here’s what you should know.
It’s no secret that many apartments across Melbourne are sitting on the market for months. But that’s not the full story.
In the past few weeks alone, we’ve sold multiple apartments within two weeks at or above the top of the quoted range. How?
Because price and strategy matter more than ever.
Here’s what’s working right now:
– Private sales that speak directly to first-home buyers, who are active and motivated, but unable to buy unconditionally at auction due to shared equity schemes.
– Realistic, evidence-based pricing that generates early interest and competition, rather than testing the market with optimistic numbers that leave properties sitting stale.
– Campaigns that are transparent and create urgency, not just listings that wait for a miracle (buyers have access to just as much information as you do).
The result?
We’re selling apartments up to 4x faster than the citywide average – sometimes in the same building as other properties that have sat empty for months.
So if you’re sitting on an apartment and thinking it’s “not the right time,” remember: it’s not the product. It’s the process.