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These Vendors in Melbourne still getting great prices. The new selling strategy for Melbourne Real Estate in 2026.

Buyers haven’t disappeared. The selling strategy adjusted.

That’s the part most vendors are misreading right now. The assumption is that rising rates have reduced demand.


In reality, demand hasn’t vanished, it’s just become more selective, and far more sensitive to how a property is positioned.


Here’s what’s everyone overlooks. There aren’t suddenly endless choices – overall supply is sitting well below long term averages.


So yes, buyers are happy to walk away faster when something doesn’t align. But when the right property comes up? They still act decisively, often with competition against other savvy home hunters.


We’re seeing it every week. The smartly advertised homes attract multiple buyers and transact cleanly and quickly.


The vendors that interpret early interest as leverage and stay firm on wishful pricing are the ones that lose out, spend more time on market and end up withdrawing or discounting having spent thousands on advertising.


For vendors, this creates a choice.


You can waste time and money “just trying” to get record prices, or you can position with intent and flexibility to create competition quickly – often getting closer to your dream price.


Buyers don’t disappear overnight; they just become more selective in a market where there still isn’t as many options as you think.

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